List Processing 3.0

Our unique services optimize direct mail with online data. Powered by the 4Cite data network, which identifies more than 70% of US shoppers, online activity is linked to consumer name and address to offer cutting-edge services including:

  • Digital hotlines
  • Live-in-the-merge optimization scoring
  • Synchronized direct mail and online experience
  • Synchronized direct mail and social media marketing
  • Automatic customer reactivation scoring
  • Real-time list performance attribution via linking web visits to mail file
  • Ultra-recent add-a-name as mail is prepped for bindery
  • Prospecting with injectable ads into publisher emails

Catalog Brokerage and Management

Use our consulting services to acquire new customers and drive catalog mailing performance, including circulation planning, directional response analysis, co-operative database coordination, competitor analysis and media plans. In addition, our list management and list fulfillment services make your list attractive to a wider range of mailers.

Triggered Postcards

Send full-color, direct mail postcards to website visitors based on their online shopping activity.  Reach out to prospects, email non-subscribers and email non-openers with personalized content sent within 24-48 hours of a web visit.

Predictive Models
and Hotlines

Use a customer or prospect’s online browsing and email engagement history to improve your direct mail strategies. Also, increase the size of your hotline pool by adding shoppers who abandoned a cart or browsed products on your site.

 

Mail Case Studies

 

“4Cite helps us determine which names and addresses should be eliminated. We’re now suppressing almost 20% of households we would have otherwise mailed. That amounts to approximately 20 million names. At 40 cents each, the savings add up fast. 4Cite allows us to focus our efforts only on those individuals who are most likely to buy.”

read case study
Bob Webb
SVP Marketing of Potpourri Group