Dynamically determine ad audiences based on:
1) Who’s been on your website 2) When they were there 3) What they looked at 4) What they purchased 5) What they looked at and purchased in the past 6) Who’s engaging with your emails and who’s not.
This is all done in real time, so as customers interact with your brand, your audiences are dynamically updated (i.e. customers are moved from one audience to another based on real-time activity).
These finely tuned audiences are more effective than the native audience management services provided on platforms such as Facebook. With more advanced data, logic and analytics, they significantly improve your ability to optimize ad spend and measure results.