In-Store

Advances in digital marketing that establish the email address at the heart of personalized marketing are making it easy to unlock sophisticated, real-time personalization in-store. Once an in-store shopper can be identified by email address (or other identifier linked to email), this instantly enables the same real-time data that powers personalized out-of-store content to power personalized in-store content.

 

  • Mobile in-store associates equipped with tablets can offer personalized recommendations and offers based on past purchases and online shopping histories.
  • Shoppers can obtain these same recommendations and offers with self-serve kiosks.
  • Customers using in-store apps or wi-fi to access the website can receive online recommendations and offers to use in-store (without providing email).
  • Store associates can capture email addresses at point-of-sale to strengthen existing customer profiles and create new ones. They can also make recommendations and offers for future purchases at point-of-sale.
  • Stores can have us email receipts for you, and optionally choose to add recommendations and offers that keep the customer engaged.
 

In-Store Case Study

 

“4Cite tailored the Customer Acquisition program to meet Title Nine’s needs through POS (point of sale/retails stores) and Events email acquisition whereby store associates use tablets to interact with customers and acquire new email addresses which showed significant growth.”

read case study
Mary Brown
Director of Ecommerce, Title Nine