Shopping Elsewhere ™ Triggered Email

Reach lapsed subscribers that never open. Use 4Cite’s proprietary Shopping Elsewhere™ Trigger to re-activate customers who aren’t engaging with your brand.

Unique to 4Cite, this technology triggers email to inactive customers in real-time when they are shopping with another retailer. Reaching them when they are in shopping mode drastically increases open rates, getting those inactive customers re-engaged.

Shopping Elsewhere™ Technology

  1. Consumer is online and shopping
  2. Consumer opens pixeled email from another retailer
  3. Consumer Insights & Interaction Hub™ is alerted – customer is online and shopping
  4. Customer is sent your email offer – all in real-time

Triggered Email Basic Program

Shoppers who leave your website without making a purchase will be sent the right messages to drive them back to make a sale. And shoppers who sign-up for email will promptly receive a Welcome email. (Combine Welcome emails with our Customer Acquisition lightboxes to maximize new customers)

  • Abandoned Cart Emails
  • Abandoned Checkout Emails
  • Abandoned Product Emails
  • Abandoned Category Emails
  • Abandoned Search Emails
  • Welcome Emails

Triggered Email+ Program

Get all the benefits of the Triggered Email Basic program plus triggers generated by changes in your product catalog correlated with each shopper’s interests.  Additionally, you can trigger email that keeps shoppers engaged after a purchase is made, and email that keeps shoppers in your loyalty program loyal.

  • Now on Sale Emails
  • New Arrivals Emails
  • Back in Stock Emails
  • Inventory Low Emails
  • Post Purchase Emails
  • Loyalty Program Emails

Add to any plan

  • LiveContent™: Use a shopper’s past and current interests, combined with browse and purchase data from other shoppers with similar interests, to display real-time product recommendations and offers unique to each customer.
  • Transactional Emails: Let 4Cite manage all your transactional emails, either in your standard format or by adding LiveContent to bring in additional sales.
 

Shopping Elsewhere™
& Triggered Email Case Studies

 

“The emails sent to inactive shoppers using Shopping Elsewhere™ garnered a 16% open rate. Shoppers who were sent the emails spent 139% more money than the inactive shoppers who made a purchase by coming to Plow & Hearth via another channel. Shoppers who made a purchase within 30 days of receiving the specialized email had a significantly higher average order value.”

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Cindy White, Senior e-Commerce
Marketing Manager Plow & Hearth

“After testing the two cart abandonment programs against each other, it was clear that we would target more contacts and bring in more revenue with 4Cite. The test was such a success that we decided to try 4Cite’s triggered lightboxes.”

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Kaylie Bruno, Email Marketing
Specialist Annie Selke

“Thanks to 4Cite’s targeted emails, Boden has realized an 81% lift in its abandon cart program and its triggered emails now account for 30% of the Boden overall email program revenue. That number stood at 13% before 4Cite and Boden teamed up…”

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Shanie Cunningham
Head US Marketing Boden

“With LiveContent™ we’ll be able to further personalize our marketing to strengthen customer loyalty and expand profitable growth. 4Cite has been a valuable partner from the beginning, and continues to help us expand the sophistication of our e-commerce marketing.”

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Bill Cuttler
C2C’s CFO and COO

“In the first month of using 4Cite’s Abandoned Cart and Abandoned Browse personalized triggered email programs, we saw significant growth in our email engagement and conversion rates resulting in a 200% increase in revenue from the personalized campaign, and the Customer Acquisition program resulted in a 250% lift in web visitors signing up for email and a 50% lift in store-based acquisitions.”

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Mary Brown
Director of Ecommerce at Title Nine

“In our first five months with 4Cite, we experienced a 363% increase in triggered emails sent, 284% increase in resulting transactions, and 250% increase in revenue over the same time period from the previous year. We want to let people know we’re really happy with 4Cite and the great work that they do.”

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Jim Brannen
BuyAutoParts' Vice President
of Ecommerce