Triggered Data
Receive a simple and easy to digest data feed that tracks each web visitor’s activity on your website. Have it delivered to you, your database host, and/or your modeler. A wide variety of analytics can be derived from this data, including optimizing predictive models. You can also use it to identify prospective customers who visit you site and aren’t on your email list.
We provide up to 40 data points for sessions, opens, carted products, viewed products and prospects that include:
Tactical
- Purchase history
- Email engagement
- Site engagement
- Cart abandonment
Price Point
- Average product value
- Sale page views
Product Affinity
- Product category
- Product sizing
- Purchase history
Velocity
- Shopping frequency
- Email frequency
- Purchase frequency
Source
- Direct
- Email click
- Social media click
Location
- Home
- Work
- Device
Plus other data points to help you segment your database and personalize your marketing messages
Database Case Studies
“We even go a step further by connecting website visitors directly to our database. This
enables us to use real-time data to decide what we want to do with these customers based on their shopping habits, their purchases, and their lifetime value.”
“Potpourri saw an immediate benefit moving their marketing database to 4Cite’s Network. Our transactional database is updated weekly rather than monthly, and our digital channel database is updated in real-time. This move has been extremely important because it also allows us to identify website visitors and leverage customer data, analytics and insights to continuously optimize each customer’s purchase. Second, it enables Potpourri to more effectively manage its emails.”
“4Cite was already providing data feeds on website traffic, which the company used to refine their off line segmentation strategies and optimize ROI for catalog mailings. Smith & Noble realized that this customer knowledge – including visitor identification and subsequent tracking of when and how they visited the website, how long they stayed, and what they shopped for – could be used to strengthen customer acquisition and better convert web visits into sales.”