Email-based audiences are increasingly important in the world of people-based marketing. For example, Google lets advertisers upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube.
To get the most out of your ad spends, use email-based audiences that are continuously updated in real-time based on website activity, email engagement and other customer insights to target the most receptive consumers. Because it’s all done in real time, as consumers interact with your brand, they’re moved in or out of your preferred audience based on up-to-the-moment shopping activity.
Did an inactive customer just visit your website? Move that customer to an audience for which you have a higher bid.