Dynamic people-based audiences are increasingly important in the world of marketing. With 4Cite’s leading-edge identification technology, both digital and offline data points can be used to power cross-channel audiences that are continuously updated to target the most receptive consumers for your ads, email and/or direct mail.
Dynamic audiences reinforce brand awareness and optimize conversion rates as consumers are moved in or out of audiences based on up-to-the-moment activity, including:
1) When they last visited your website
2) What they looked at
3) What they purchased
4) What they looked at and purchased in the past
5) Who’s engaging with your emails and who’s not
6) Who’s received your direct mail and who has not