Policy Effective Date
The policy is effective as of January 1,2020.
We, along with our Third Party Marketing Partners, employ cookies and pixels and/or small pieces of code known as “web beacons” or “clear gifs” that may be incorporated into 4Cite Marketing creative, Third Party Marketing Partners’ emails, and Third Party Marketing Partners’ website pages (collectively, “Tracking Technology”). As further detailed below, the Tracking Technology can be used to, among other things, count the number of users that have visited a certain web page, accessed a certain piece of 4Cite Marketing creative or Third Party Marketing Partners’ creative, and monitor consumer activity on a website page. Our goal is to place cookies on consumer devices and relate those devices to the consumer’s email address.
How We Use Collected Data
We may provide the data we have collected and received from third parties (“Data”) to any third party and we may work with other businesses to bring selected retail opportunities to our users. These businesses and third parties may include, but are not limited to: (a) providers of direct marketing services and applications, including lookup and reference, data enhancement, suppression and validation; (b) email marketers; (c) telemarketers (where we collect your telephone number and where permitted by applicable law); (d) SMS text-based marketers (where we receive your mobile telephone number and where permitted by applicable law); and (e) direct marketers.
We may also employ other companies and individuals to perform certain functions on our behalf. Examples include sending direct and electronic mail, removing duplicate information from user lists, analyzing data and providing marketing analysis. The agents performing these limited functions on our behalf shall have access to the Data as needed to perform their functions for us, but we do not permit them to use capture data for other purposes.
We will use capture data to help our Third Party Marketing Partners provide you with customer service, provide you with information that you may request, customize your experience on their website, and/or to contact you when necessary in connection with promotion(s) and other transactions entered into by you on their website, via 4Cite Marketing creative or otherwise. We may also use capture data for internal business purposes, such as analyzing and managing our business.
We may also combine Data about you with information from other sources including, without limitation, our Third Party Marketing Partners and Tracking Technology (as defined above).
We do not capture user data associated with IP addresses known to be from GDPR regulated countries.
Behavioral Targeting/Uses of Data and Tracking Technology
4Cite Marketing reserves the right to share, rent, sell, distribute and/or use capture data for any and all lawful purposes. Without limiting the foregoing, 4Cite Marketing reserves the right to utilize the Data it collects to develop and deliver our products and services, and develop and deliver the products and services of our Third Party Marketing Partners, and to fulfill legal and regulatory requirements.
We use Tracking Technology to help us better monitor email activities and the activities of visitors to our Third Party Marketing Partners’ websites and determine which marketing material is effective and preferred by our respective users and their customers. Without limiting the foregoing, we use Tracking Technology in our 4Cite Marketing creative as well as our Third Party Marketing Partners’ creative to inform us of which email messages have been opened by recipients so that we may gauge the effectiveness of the applicable email-based activities. In addition, we and our Third Party Marketing Partners may use Tracking Technology to track your Internet-related activities for the purpose of providing you with tailored advertisements that match your demonstrated areas of interest.
To this end, we may share hashed or anonymized user data from email communications or website activities with third parties so they may set cookies and/or collect user data directly from the user (e.g. through a cookie or other technology) for their own use and subject to their own privacy policies. The user data may be combined and linked with data from other sources.
We may transfer Personal Data to Merkle and onward transfer or sale to Merkle Affiliates, Distributors and Customers, including without limitation any data collected via websites, cookies, or mobile devices.
We endeavor to safeguard and protect our users’ information. The privacy of capture data is very important to us. The servers that we store Data on are kept in a secure physical environment. We have security measures in place to protect against the loss, misuse and alteration of Data under our control. Unfortunately, no Data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect capture data, we cannot ensure or warrant the security of any Data transmitted to us.
However, access to capture data is strictly limited, and not accessible to the public. All of our Third Party Marketing Partners’ Data is restricted. Only employees who need the information to perform a specific job function are granted access to Data. Our employees are dedicated to ensuring the security and privacy of all Third Party Marketing Partner Data. Employees not adhering to our company policies are subject to disciplinary action. We shall notify you in the event we learn of an information security breach with respect to capturing data. You will be notified via email in the event of such a breach. Please be advised that notice may be delayed in order to address the needs of law enforcement, determine the scope of network damage, and to engage in remedial measures.
Privacy of Minors
We do not knowingly collect or receive user Data from minors. We encourage parents and guardians to spend time online with their children and to participate and monitor the interactive activities of their children.
Suppression of Your Data/Opting Out
California residents may submit your request to Opt-Out of the sale of your Personal Information by clicking on Do Not Sell My Personal Information on our website.
We provide users with the option to opt-out from receiving information sent via email on behalf of our Third Party Marketing Partners. Users may unsubscribe from receiving email at any time by following the instructions contained at the beginning or end of a subject email. Unsubscribe requests can only be processed if you have registered with us in an opt-out process by providing your email address. If you have not registered with us and wish to opt out of receiving email from a particular sender, please review that sender’s opt-out policy or contact that sender.
Users may opt-out from receiving internet ads by visiting http://www.aboutads.info/choices.
Information sent via email is prepared several days in advance. As such, users may continue to receive email from us or our Third Party Marketing Partners for up to ten (10) days following the unsubscribe procedures detailed above. If, after that point, you are still receiving email from us, you should contact us at: email@example.com.
Contacting Us About Privacy Questions or Concerns