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Identification
Superior identification results in superior data

Correctly identifying website visitors is fundamental to people-based marketing. Once identified, data about each individual’s interests and preferences can be captured and transformed into consumer insights. These insights then enable the kinds of personalized interactions that lead to stellar ROI and thriving customer relationships.

4Cite is the industry leader in linking website visits to people, enabling the capture of more person-based data. And unlike other solutions, 4Cite’s data capture layer is completely configured and managed by 4Cite – making it easy to get started and use our programs without maintenance. Our tagging system, OneTag, enables deep and wide data capture of all website activity and email engagement signals with no client configuration. Our data capture also extends to supporting data elements such as email status, product catalog data, and transactional signals.

Moreover, with our 4Cite Data Network, insights don’t have to be limited to activity with your brand alone (1st party data) but can be extended across all participants in the network (2nd Party data). The network generates anonymous deterministic engagement signals that can be activated for your brand, further increasing the rate that website visits are linked to people and increasing your people-based marketing reach.

More 4Cite Benefits

  • 4Cite solutions are designed for easy implementation and integrate with e-commerce retailers’ current programs, data and service providers.
  • 4Cite’s cadence control methods use an integrated approach, eliminating redundancy and ensuring customers won’t receive too many messages, strengthening customer retention and eliminating un-subscribers.
  • 4Cite’s account representatives provide strategic counsel, planning and guidance, acting as an extension of your marketing department.

 

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Don’t have an identity crisis that undermines your online marketing 

It’s easy to personalize offers to website visitors a retailer can identify from past visits. It’s effectively identifying the other site visitors that’s the hard part.

Consistent shopper identification is the key to marketing success. When done right, identifying consumers as they shop online makes people-based marketing easy—leading to stellar ROI and thriving customer relationships. Unfortunately, it’s not often done right. While the ad industry’s billboard mentality of the past has evolved to incorporate identification techniques that enable… Read more