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• CiteBase™

  CiteBase™ is not just another Co-op

  CiteBase™ is the Co-op database that mailers have been dreaming of for years. This new Co-op database from 4Cite consists of many of the most prestigious companies in our industry and is designed to make prospecting profitable and productive once again. With millions of synergistic names, CiteBase™ is designed to give the mailer a clear view of what names are being selected for their mailings and why. In addition, CiteBase™ is priced at a fraction of the cost of other cooperative databases. Intelligent name selectivity combined with pricing that is less than a third the cost of other Co-ops gives you a winning combination for prospecting success.
  

  CiteBase™ goes the extra mile

  As part of our services we start by leveraging our proprietary Directional Response Analysis. By analyzing your past mailings, understanding your offer, and the lists and list selections that are working for you, we can determine how best to leverage our data for your needs. Through this comprehensive analysis, we are able to identify the attributes that will provide you with the strongest performance and apply this knowledge for name selection. With this clear picture of what works for your mailings, we will offer you the best recommendations that will allow you to grow your business in both a more rapid and profitable manner.

  In addition to this comprehensive analysis we can, upon your request, send the names we select for your mailings to the other Co-op Databases so they may be omitted from their selections. Since 4Cite can provide these names at the lowest cost, why pay more to get the same names from someone else? By having the Co-ops omit these names, you can significantly reduce "False Multis", giving you significant savings. As an example, on an annual circulation of 12 million the savings could be well over $100,000.

  CiteBase™ offers more than just targeted names to mail

  The feature that most prominently sets CiteBase™ apart from other Co-op Databases is our ability to run a targeted email campaign using CiteMail™ to those prospects you are mailing in tandem with your USPS® mail campaign. This allows for very low cost contacts before and after the postal piece is received, which gives your offer a much greater chance of success. "Since the catalog in the mail is so expensive; we need to do everything possible to boost response."

  CiteBase™ selections

  Unlike other Co-ops you will get a clear view of the data being selected. A small sample of our available attributes is shown below.

  

  CiteBase™ advantages over other Co-ops:

  • Provides a high percentage of names currently being provided from other sources at less than 1/3 the cost
  • Provides productive unique names
  • Clear selectivity - you know what you are mailing and why
  • Ability to manage contacts of names by omitting previously ordered names
  • Targeted emails surrounding postal event for added campaign success
  • Ability to manage "False Multis"
  • Great service and one day turnaround of orders
  • Intelligence about your prospecting to assist in fine tuning all sources of prospect names

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• CiteMail™

  Reaching your prospects via email

  4Cite clients have access to our prospecting email platform, CiteMail™. This service offers the ability to execute email campaigns in an effort to acquire new customers. Recipients may be selected from our Co-op database (CiteBase™) and/or can be setup to coincide with your existing USPS® mailing lists. The increased exposure to your brand, the ability to customize marketing messages, and CiteMail's low cost make this a valuable supplement to any marketing effort.

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• CiteResponse™

  Direct, email based re-targeting

  When a consumer visits your website they are, in effect, creating a dialog with you. The mere fact they are on your site tells you they are interested in the types of products and services you sell. Unfortunately, once they leave your site, the dialog is over. CiteResponse™ helps identify who they are and offers the ability to follow up with them via email in an effort to continue the dialog and win their business.

  Social integration

  It is important to note that, with CiteResponse™, re-targeting is not just limited to email delivery. We also provide social re-targeting as well. Social re-targeting works much the same way as email re-targeting but leverages the consumer's participation in social media. Most social platforms, including facebook and twitter, allow you to collect basic information about consumers that are logged into their social accounts while visiting your site. Although utilization of this information carries many restrictions, it can be used for marketing purposes.

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• Lifestyle Database

  4Cite's demographic and lifestyle database lets you select a finely tuned target audience by understanding their interests, concerns, buying behavior and buying motivations - on both a person-by-person basis and household basis.

  The 4Cite Lifestyle Database also offers the ability to reach the targeted audience via the USPS® and by email. Yes, by email. Don't limit your marketing efforts to just one channel, use the 4Cite Lifestyle Database to select and reach valuable customers in multiple channels. Contact your 4Cite representative for more information today.

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• CitePlan™

  Web based interface used to create and manage prospect email campaigns

  Organizations that conduct multiple postal campaigns will undoubtedly benefit from multiple Co-Targeting campaigns. Although this is definitely a productive strategy, it is beneficial to establish rules regarding the maximum number of email contacts an individual should receive within a given time frame. CitePlan™ allows just that. Marketers can establish rules regarding contact cadence that are automatically implemented with each subsequent campaign. Also, with our calendar-based drag and drop interface, campaigns can be managed on the fly. Changes in delivery dates can easily be made and cadence rules can be adjusted as needed. CitePlan™ provides marketers with a truly open and intuitive way of managing their communication stream.

  Email deployment

  Execution of prospect email campaigns can be an arduous task. The first hurdle is obtaining permissible addresses. 4Cite currently maintains a database of nearly 200 million U.S. consumers that have opted-in to receive marketing offers. Each consumer record contains the email address, mailing address, consumer name, and date and time stamp when the consumer opted in to our database.

  Having permissible email addresses is only half the battle, they also need to be deployed. Again, 4Cite can help. We offer full service email deployment and can isolate the prospect email sends from your existing customer email campaigns. This allows you to implement an email acquisition program without impacting your current email efforts. It also provides a way to grow your email marketing presense in a controlled and sustainable manner.

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• Enhanced List Exchange/Rental Fulfillment

  4Cite Enhanced List Exchange/Rental Fulfillment is the original building block of the 4Cite family of services. 4Cite Enhanced List Exchange/Rental Fulfillment was developed from the ground up to provide outstanding service and support to List Owners and List Managers.

  Our web-based "Order Status" system provides Owners and Managers up to the minute information on all orders placed. They can view order status, quantities, due dates and ship dates and even download summaries into an Excel spread sheet. We offer the best in Customer Service while providing fast, efficient and accurate order and count processing. Once again, we are sticking to the 4Cite mission of providing the best service at the best value with our flat fee pricing for processing list orders.
  

  Orders and counts are processed within one business day. Our processing platform offers automated order receipt, count verification and shipping confirmation. Our system also streamlines the handling of prior order omits, zip/zip+4/scf selection, key coding and list seeding. As part of the update processing for each list, we provide a comprehensive suite of customizable count reports for List Owners and List Managers. These reports have proven to be invaluable when working with mailers and List Brokers in determining the available quantities for fulfilling orders.
  

  Another great advantage of 4Cite Enhanced List Exchange/Rental Fulfillment is the wide array of data enhancements that are available. In addition to all the list specific selections, we make "global" RFM and Product attributes available. This allows members to effectively mail deeper into lists that have performed well on hotline segments, but that may have had marginal performance on older recency segments. A large selection of demographic and synergy attributes also help mailers zero in on their specific target audience. Finally, Members have the opportunity to omit their House file from orders placed to help improve the net quantities out of their merges and save on brokerage and list management fees.

  4Cite Enhanced List Exchange/Rental Fulfillment charges a small flat fee rather than a /M fee for running basic orders. This flat fee includes prior order omits, a single zip file upload, file delivery and full access to the 4Cite Enhanced List Exchange/Rental Fulfillment "Order Status" system. We do our best to keep costs down for our List Owners to enable them, and their List Managers, the flexibility to negotiate pricing that will help maximize the revenue of their list rental programs.

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• List Brokerage

  A refreshing approach to List Brokerage

  Unique pricing structure that benefits you, the mailer

  Our creative pricing structure, is not based on a per thousand basis. Instead, it is designed to control your costs and alleviate unnecessary expenses. When combined with our unparalleled level of service, list price negotiation abilities, superior circulation techniques, industry knowledge, and decades of mailer experience - we are uniquely suited to drive your business forward.

  Free response analysis

  At 4Cite, we take a very different and much deeper data driven approach to determining which names will be the most productive names to mail.

  We have developed a series of brokerage tools specifically designed to analyze past mailings and leverage these findings in the preparation of future selection recommendations.  These tools allows us to develop a much better picture of what the potential prospect looks like and how likely they are to respond. As a result, we have been able to generate a significant lift in prospecting performance and have opened up new sources of names that previously were thought to be unproductive. As an additional benefit, we have also added valuable insight on how to maximize performance from the other Co-op databases.

  Once we have determined the true profile of the mailer's target prospect we develop circulation plans that are retrofitted to the mailer's specifications.  From there we build a plan that will maximize profitability and growth.  We also assist our mailers in understanding the life time value of their new customers and how to best maximize the number of contacts in an effort to improve long term profitability.

  In addition, and as part of our core brokerage offering, our clients can expect the following services:

  • List Recommendations

    We will review your list history and your results as part of a comprehensive analysis designed to identify new test segments or retest recommendations. We work with you to find the best source of new files to test.

  • Competitive Research

    We will work with you to determine who your competitors are, how often they mail, their file size, and other pertinent information to help keep you informed on what your competitors are doing.

  • Mail Date Analysis

    Utilizing our vast catalog library as well as our internal tools, we will provide you with information regarding mail dates, special offers, front cover promotions and other valuable information.

  • Results Database

    We will maintain an historical results database specifically for you. This ensures that we always have the most up to date information to help with your circulation planning.

  • Co-operative Database Coordination

    We review the results, provide our recommendations, and place and track the orders.

  • Aggressive Negotiations on List Rentals

    We work hard to get the best list rental pricing for our clients. Net name arrangements, special test pricing and strong negotiation skills help make sure you are getting the best value from your exchange relationships.

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• List Management

  View data cards for 4Cite™ managed mailing lists

  We feature list management services designed to increase revenue and leverage exchange opportunities. Our clients rely on us to achieve their budgeted income goals, and we deliver results.

  Focus on income growth

  We manage a number of the top-performing catalog lists on the market. Our expertise in marketing lists to other catalogers, fundraisers, publications and other out-of-category mailers is the key to our success in generating increased revenue.

  Our sales effort is focused on one-on-one selling. Our proprietary data resource, CiteBase™, offers an ample supply of data enhancements that enable us to create highly targeted recommendations for every mailer. List Brokers look to us for intelligent, well thought out ideas they can readily present to their clients. This strong relationship between our List Management team and the brokerage community effectively shortens the sales cycle and results in increased list rental income.

  Our approach has delivered high double digit increases in sales in the past year, despite adverse market conditions.

  One-on-one customized sales calls deliver results

  Simply put, when it comes to our list management services, our priority is building your list rental income. In addition, you can expect the following deliverables from us as your List Manager.

  • We build annual sales projections for list rental income. Crafted using previous history and incorporating trends and industry knowledge, we project out by month. We know how important it is to budget accurately and deliver on that budget.

    We develop and execute a focused sales plan that:

    • Ensures a steady flow of new tests. Tests are the life blood for continuing growth of your list's rental activity.
    • Builds business from non-competitive mailers. Exchanges are important to your acquisition strategy, and we work with exchange users to get them to use as many names as possible. The key to your list rental income is the usage from non-competitive mailers that you are unlikely to exchange with. This is our #1 focus of our sales activity - bringing in those rental mailers.
    • Strengthens your list's performance utilizing targeted selections and enhancement data. We continually monitor how your list is performing for each mailer. We recommend additional selections for you to offer on your file. Selectivity is very important - the more options available, the more users we can entice.
    • Increases volume from continuation users. These users are your "bread and butter". We stay closely tuned to how your list is performing to ensure we don't lose volume, and work with these mailers to test deeper selects.
    • Reactivates former users by fine tuning of selects. If a mailer has not placed an order in the past year, they are contacted with a recommendation of a tighter selection in order to stimulate reordering. Our philosophy is that a single test cannot determine whether or not a list performs.
  • We implement the List Owner's list rental policies during the sales and list clearance process. We are very aware that your list is a key asset, and that while you wish for list rental income, you don't want to jeopardize sales from your own customers. We work with you to develop list rental policies that fit your business.
  • We report on sales activity on a monthly basis. Within 3 business days of each month-end, you will get a suite of month-end reports summarizing the previous month's results, including progress against sales projections. This ensures you are fully aware, in a timely manner, of the status of your list rental business.
  • We maintain exchange balances and reconcile them regularly. We are meticulous about exchange records because we know you make decisions based on their accuracy. Our systems are designed to track your balances and generate reports for your relationships. Most importantly, we reconcile your balances on a regular basis to be sure they are accurate, as opposed to most List Managers, who rarely, if ever, reconcile all your relationships.
  • We will collect money due and remit income to the List Owner fast. We take just the time we need to properly post the receipt of payment, and turn it right around to pay you, the List Owner.

  Our sales success and high quality service orientation is a result of our staff's many years of list management experience. We've pulled the best elements and practices from the "traditional" List Managers to become the newest and brightest star in the playing field.

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