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Last Updated: October 02, 2011
Scope of Offline Privacy Policy
4Cite Marketing, LLC ("4Cite Marketing", "we", "our" and "us") owns the website located at www.4cite.com (the "Site"). The following 4Cite Marketing Privacy Policy ("Privacy Policy") covers our practices with respect to the use, storage and sharing of the information gathered from our clients when you respond to their offline advertising offers. The information we collect is shared with our affiliated entities, including 4Cite Marketing, LLC ("Affiliated Entities"), and such Affiliated Entities shall have the same rights and obligations with respect to this information that are applicable to us as set forth herein, and subject to applicable law.
- PII that We Collect
- PII Collected by Our Marketing Partners
- How We Use Collected Data
- Behavioral Targeting/Uses of Data
- Security
- Privacy of Minors
- Suppression of Your PII/Opting Out
- Contacting Us About Privacy Questions or Concerns
PII that We Collect
4Cite Marketing does not directly obtain any PII data. All PII data utilized by 4Cite Marketing is received from our Marketing Partners.
PII Collected by Our Marketing Partners
4Cite Marketing receives PII from our Third Party Marketing Partners. PII we receive from our Marketing Partners may include: name, address, email address and other information providing proof that the consumer has opted in to receive third party marketing offers. At times, we may combine the PII received from our Third Party Marketing Partners with Non-PII that we collect. Our use of PII collected from our Third Party Marketing Partners is limited to the uses allowed under the operative Third Party Marketing Partner's privacy policy that applies to the subject PII collection.
We reserve the right to release current or past user PII in our possession in the event we believe the user is using, or has used, our products, services and/or Site: (i) in violation of the 4Cite Marketing Site terms and conditions, promotion contest rules, this Privacy Policy or any other of our operating rules, policies, price schedules and other supplemental terms and conditions or documents that may be published by us from time to time; (ii) to commit unlawful acts; (iii) if such information is subpoenaed or requested pursuant to a judicial or regulatory proceeding or inquiry; (iv) if we are sold or acquired; and/or (v) when we deem it necessary or appropriate including, without limitation, sharing e-mail addresses with other third parties for suppression purposes in compliance with the CAN-SPAM Act of 2003, as amended from time to time, and Federal Trade Commission implementing regulations.
How We Use Collected Data
We may provide the data we have received from third parties to Marketing Partners we may work with to bring selected retail opportunities to our users. These partners may include, but are not limited to: (a) providers of direct marketing services and applications, including lookup and reference, data enhancement, suppression and validation; (b) e-mail marketers (where we are provided with your e-mail address); (c) telemarketers (where we are provided with your telephone number and where permitted by applicable law); (d) SMS text-based marketers (where we are provided with your mobile telephone number and where permitted by applicable law); and (e) direct marketers.
We may also employ other companies and individuals to perform certain functions on our behalf. Examples include sending direct and electronic mail, removing duplicate information from user lists, analyzing data and providing marketing analysis. The agents performing these limited functions on our behalf shall have access to the data we have received as needed to perform their functions for us, but we do not permit them to use your PII for other purposes.
We will also use your PII for customer service, to provide you with information that you may request, to customize your experience on the Site, and/or to contact you when necessary in connection with Promotion(s) and other transactions entered into by you on the Site, via 4Cite Marketing Creative or otherwise. We may also use your PII for internal business purposes, such as analyzing and managing our business.
We may also combine the PII and Non-PII that we have received about you with information from other sources including, without limitation, our Third Party Marketing Partners.
We reserve the right to release current or past user PII in the event that we believe that the user is using, or has used, our products, services and/or Site: (i) in violation of the 4Cite Marketing Site Terms and Conditions, Promotion contest rules, this Privacy Policy or any other of our operating rules, policies, price schedules and other supplemental terms and conditions or documents that may be published by us from time to time; (ii) to commit unlawful acts; (iii) if such information is subpoenaed or requested pursuant to a judicial or regulatory proceeding or inquiry; (iv) if we are sold or acquired; and/or (v) when we deem it necessary or appropriate including, without limitation, sharing your e-mail address with other third parties for suppression purposes in compliance with the CAN-SPAM Act of 2003, as amended from time to time, and Federal Trade Commission implementing regulations.
Behavioral Targeting/Uses of Data
4Cite Marketing reserves the right to share, rent, sell distribute and/or use Non-PII data for any and all lawful purposes. Without limiting the foregoing, 4Cite Marketing reserves the right to utilize Non-PII to develop and deliver our products and services, develop and deliver the products and services of our Third Party Marketing Partners, and to fulfill legal and regulatory requirements.
Security
We endeavor to safeguard and protect our users' information. The privacy of your PII is very important to us. The servers that we store PII on are kept in a secure physical environment. We have security measures in place to protect the loss, misuse and alteration of PII under our control. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your PII, we cannot ensure or warrant the security of any PII that you transmit to us, and you do so at your own risk.
However, access to your PII is strictly limited, and not accessible to the public. All of our users' PII is restricted. Only employees who need the information to perform a specific job function are granted access to PII. Our employees are dedicated to ensuring the security and privacy of all user PII. Employees not adhering to our firm policies are subject to disciplinary action. In compliance with applicable federal and state laws, we shall notify you and any applicable regulatory agencies in the event that we learn of an information security breach with respect to your PII. You will be notified via e-mail in the event of such a breach. Please be advised that notice may be delayed in order to address the needs of law enforcement, determine the scope of network damage, and to engage in remedial measures.
Privacy of Minors
We do not knowingly collect or receive PII or other data from minors. We encourage parents and guardians to spend time with their children and to participate and monitor the activities of their children.
Suppression of Your PII/Opting Out
At your request, we will inform you of what PII we have on file for you. In addition, at your request, we will make unavailable for future use by us any PII that our Marketing Partners have provided to us. You may contact us via e-mail at customercare@4cite.com. Please provide us with your name, street address, email address and the nature of your request. Please be advised that opting-out of receipt of communications from us or third parties, will only change or delete the data contained in our database for purposes of managing future offline communications from us. These opt-out requests will not change or delete PII which may have already been shared with third parties, all as provided above in this Privacy Policy. You will need to contact the third parties that contact you directly to change your preferences regarding their use of your PII.
Information sent via offline means is prepared several weeks in advance. Your preference will be noted in our records within seven days, but may not impact information that has already been provided to our clients or business partners. As such, you may continue to receive offers from us or our partners for up to ninety (90) days following the unsubscribe procedures detailed above. If, after that point, you are still receiving offline offers from us, you should contact us at: customercare@4cite.com.
Contacting Us About Privacy Questions or Concerns
If we need to change or update our privacy policy in some substantial way, we will post a notification of those changes on this website. Please feel free to check back at any time.
If you have any questions about this Privacy Policy, 4Cite Marketing's privacy practices or your dealings with the Site, please call us at: 347-746-4215, or e-mail us at: customercare@4cite.com.
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