4Cite featured in DMNews!

4Cite is featured for its advanced cross-device identification technology in DMNews! More than a third of the connected population uses a computer, a tablet AND a smartphone — can you identify them correctly when they come to your site? (Click to view article) Why 4Cite? It’s a problem when you don’t know who’s on your website and what they’re doing … Read More

How well do you recognize your customers across multiple devices and email addresses?

How smooth is your customer’s journey with your brand? That largely depends on how well you can recognize each customer across multiple devices and email addresses. Traditional ways of identifying users fall short as they switch from one device or email address to another. Effective personalization is key to conversions, but it can’t be effective if you only recognize your … Read More

Get more clicks and conversions

Getting customers to engage with marketing emails can be tough. Personalized emails offer tremendous advances over traditional methods, but challenges still abound. For example, when Gmail introduced filtering that presorts emails into a main inbox, social and promotions, it moved marketing messages further away from recipients’ eyeballs. Smartphones also brought on new challenges, with click-through and conversion rates significantly lower … Read More

Inc. names 4Cite one of fastest-growing private companies

ALBANY, NY, August 17, 2016 – 4Cite Marketing has earned a place on Inc.’s list of the 5,000 fastest-growing private companies in America.  This recognition comes at a time of tremendous growth and innovation for the company. “4Cite is thrilled to be included on the Inc. 5000,” said Bob Gaito, Chief Executive Officer. “Our continued growth and success results from … Read More

Live Content recommends products your customers are likely to purchase

eCommerce giants like Amazon leverage dynamic product recommendations all the time. They use your current shopping activity, shopping history, and the activity/history of others who shopped for similar items to recommend products that are likely to be of interest to you. 4Cite lets you leverage this same ability in your marketing emails. Using our proprietary “likely to want” algorithms, Live … Read More

New product integrates Triggered Email with Direct Mail

Powered by 4Cite’s advanced web visitor identification technology, LS Direct Marketing (www.lsdirect.com) has launched Boomerang Direct, a valuable new service that merges triggered email technology with direct mail. Using this service, marketers can send website visitors a personalized, direct mail postcard leading them back to the website or to the closest retail store within 24 hours of the website visit. … Read More

Easy access to your website data can improve your marketing ROI

With today’s consumers expecting the information and offers they want – when and where they want them – today’s marketers need customer information at their fingertips. To keep your marketing programs responsive, it’s increasingly important to know what your web visitors are doing on your website. Unfortunately, due to the complex and time-intensive world of “tag management,” a request to … Read More

Identify more website visitors with 4Cite

Why does website visitor identification matter? Interacting with your customers as individuals is more important than ever. When marketing to digitally savvy consumers, you need to reach them wherever they are with on-time, relevant, custom experiences. To convert them into buyers, you also need to take into account their interests, preferences and purchasing histories. The more you can identify your … Read More

How can you get your emails delivered at the perfect time?

4Cite’s email service provides new kinds of email triggers that “fire” based on your customers’ online shopping activity when they are not on your website. Standard email-triggers obtain very high email open and conversion-to-sale rates because they result from a customer shopping on your website. But what about when your customer is shopping with another retailer? Can this also increase … Read More

What is Shopping Cart Abandonment?

Online shopping cart abandonment – when shoppers put items in their shopping cart but leave before completing the purchase – is the bane of online retailers. But it’s also a huge opportunity considering that nearly $4 trillion worth of merchandise is expected to be abandoned this year. Nearly 1 in 4 items placed in online shopping carts are abandoned. Wouldn’t … Read More