Amazon:The Slayer of the Way We Used to Shop

July 19, 2017 – Internet Retailer opinion piece by Bob Gaito. How merging in store and online shopping data will drive sales and change the way we shop forever. Amazon is known for its commitment to providing an exceptional customer experience. People who work at the company like to refer to it as “Customer Obsession” and take great pride in the … Read More

Two New Hires Join 4Cite Business Development Team

July 18, 2017  – Company ramps up to help more clients optimize conversion rates & drive sales. Albany, New York – 4Cite, the first and only full-service, Real-Time Interaction Management services provider, today announced that David Aron and Craig Belhumeur have joined the company as vice presidents of business development. The expansion of the development team reinforces 4Cite’s long-term growth initiatives … Read More

CEO Bob Gaito in Chain Store Age: Amazon’s Biggest Bite Yet
In-Store Shopper Data

July 6, 2017 – Chain Store Age. Today’s Amazon is sometimes blamed for the demise of multiple retailers. So, it’s interesting that the company has offered to pay $13.7 billion for Whole Foods Market and its brick-and-mortar footprint of more than 460 stores.  The deal came the same day Wal-Mart announced plans to beef up its online presence by acquiring … Read More

4Cite featured in DMNews!

4Cite is featured for its advanced cross-device identification technology in DMNews! More than a third of the connected population uses a computer, a tablet AND a smartphone — can you identify them correctly when they come to your site? (Click to view article) Why 4Cite? It’s a problem when you don’t know who’s on your website and what they’re doing … Read More

How well do you recognize your customers across multiple devices and email addresses?

How smooth is your customer’s journey with your brand? That largely depends on how well you can recognize each customer across multiple devices and email addresses. Traditional ways of identifying users fall short as they switch from one device or email address to another. Effective personalization is key to conversions, but it can’t be effective if you only recognize your … Read More

Get more clicks and conversions

Getting customers to engage with marketing emails can be tough. Personalized emails offer tremendous advances over traditional methods, but challenges still abound. For example, when Gmail introduced filtering that presorts emails into a main inbox, social and promotions, it moved marketing messages further away from recipients’ eyeballs. Smartphones also brought on new challenges, with click-through and conversion rates significantly lower … Read More

Inc. names 4Cite one of fastest-growing private companies

ALBANY, NY, August 17, 2016 – 4Cite Marketing has earned a place on Inc.’s list of the 5,000 fastest-growing private companies in America.  This recognition comes at a time of tremendous growth and innovation for the company. “4Cite is thrilled to be included on the Inc. 5000,” said Bob Gaito, Chief Executive Officer. “Our continued growth and success results from … Read More

Live Content recommends products your customers are likely to purchase

eCommerce giants like Amazon leverage dynamic product recommendations all the time. They use your current shopping activity, shopping history, and the activity/history of others who shopped for similar items to recommend products that are likely to be of interest to you. 4Cite lets you leverage this same ability in your marketing emails. Using our proprietary “likely to want” algorithms, Live … Read More

New product integrates Triggered Email with Direct Mail

Powered by 4Cite’s advanced web visitor identification technology, LS Direct Marketing ( has launched Boomerang Direct, a valuable new service that merges triggered email technology with direct mail. Using this service, marketers can send website visitors a personalized, direct mail postcard leading them back to the website or to the closest retail store within 24 hours of the website visit. … Read More