• ALEXA™ Marketing is expanding its services...

  
  We are pleased to announce that ALEXA™ Marketing is expanding its services to include additional avenues of customer acquisition. Over the past several months we have been hard at work developing both an email prospecting platform and a re-targeting engine. When combined with our existing list rental and co-op database offering, we are uniquely positioned to help our members execute true multi-channel acquisition campaigns.

  With our newly integrated offering we will be able to provide you with the following benefits.

  • Lower costs associated with obtaining prospect lists. We are not talking about less qualified names, we are talking about proven lists with full purchase history and demographic selects - just at lower cost.
  • The ability to execute multi-touch email campaigns to prospects. After all, approximately half of the people you market to are prospects - why not reach out to them via email too.
  • The ability to contact web visitors if they leave your site without making a purchase. Many of your campaigns are designed to generate web traffic - the goal now is to convert these consumers into paying customers.
  • The ability to control contact cadence by establishing rules governing the number and frequency of emails that any given prospect can receive.
  • True insight into the benefits of cross-channel promotions measuring the incremental gain created by any given marketing effort.

  We are also changing our name to better reflect our newly expanded services. Effective March 1st 2011 we will be known as 4Cite™ Marketing. Please be assured that this name change will not affect the high level of quality and service that you have grown to expect from us. Rather it represents our continued commitment in developing innovative solutions designed to help you succeed in all of your marketing efforts.

  Over the next several weeks you will be hearing more from us on these exciting developments. Please stay tuned for more information. In the meantime, feel free to contact your service representative if you have any questions or would like to discuss any of these services in more detail.

  4Cite™ has solutions that deliver on each of these premises and when combined with our experienced service oriented staff, we are uniquely positioned to help you make the most of every marketing dollar.

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