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Data and Technology
Most marketers have become proficient in targeting their audience. If they haven't, they likely would be out of business by now. Unfortunately, however, the expense associated with mailing printed material is becoming problematic and today's strict spam regulations and privacy concerns make it difficult to reach these target audiences in any other direct channel.
This forces marketing organizations to target even more carefully and mandates that each contact yields maximum benefit. That's where our Co-Targeting service, CiteMail™, comes in. We have a data repository of over 200 million consumers with opt-in email addresses. By matching your existing mailing universe against this repository, we can launch email campaigns to the very same prospects that are about to receive your postal mailing. For a fraction of the cost of sending the mail piece, we can reach the same target audience multiple times via email. This will help expose your brand, increase overall response rates, and drive incremental sales.We can also extend the dialog you have with consumers via our email based Re-Targeting service, CiteResponse™. This technology provides the mechanism to know when a consumer has visited your website and, when matched against our data repository, allows you to continue the dialog by launching an email campaign to that particular individual in question.
4Cite's technology may also be utilized to help analyze the results of your cross channel marketing efforts. Most web analytic platforms such as Omniture, Coremetrics, and Google Analytics focus on metrics such as page hot spots, click stream patterns, and length of visit. While valuable, they are not particularly strong in measuring consumer metrics. We, on the other hand, can provide that insight. We will already have the outbound marketing contact and web visitation history via CiteMail™ and CiteResponse™. Combining this with the purchase information provided by the feed, we are uniquely positioned to analyze and report the effectiveness of multi-channel campaign strategies.
Press Releases
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4Cite Announces Two Key Hires
Albany, New York - February 14, 2012
4Cite Marketing, LLC (www.4cite.com), a leading provider of integrated multi-channel customer acquisition services, list brokerage as well as list management today announced that Todd Ogburn has joined the company as Director of Business Development - catalog/multi-channel retail and Mike Elbrecht joined the company as Director of Business Development - financial services/automotive, both reporting to Craig Elzas, Senior Vice President.
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Denver Office Press Release
Albany, New York - January 24, 2012
4Cite Marketing, LLC (www.4cite.com), a leading provider of integrated multi-channel customer acquisition services, list brokerage as well as list management announces the opening of a new office in Denver, Colorado. In addition, industry leader Michael Downs joins the team as Director of Business Development effective immediately.
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New Hampshire Office Press Release
Albany, New York - November 21, 2011
In response to rapid growth, 4Cite Marketing LLC (www.4cite.com), a leader in providing list brokerage, list management and integrated customer acquisition services, today announced the opening of a new office at 45 Main Street in Peterborough, New Hampshire. Industry veterans Michele Rabideau and Lisa Williams will join the New Hampshire team as account managers, effective immediately.
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Frequently Asked Questions
- Can 4Cite serve my Co-Targeting needs even if I execute my customer email campaigns with a third party?
- How does 4Cite have access to so many Opt-in email addresses?
- How is using 4Cite to send emails to customers different from just appending email addresses to my customer file?
- We are worried about our email reputation, what can 4Cite do to ensure that Co-Targeting doesn't have a negative impact on us?
- How can we email people that have not specifically opted-in to hearing from us - doesn't that introduce consumer privacy concerns?
- How can you tell who is visiting our website?
- Can I test these services without a long-term commitment?
- Can I work with my current broker, or do I have to work with 4Cite directly?
- Am I required to move list rental fulfillment to 4Cite?
- Do I have to change list managers? Does 4Cite become my list manager?
- Will CiteBase™ allow retailers and publishers into the association?
- Does CiteBase™ replace the co-operative databases?
- Can I still belong to the co-operative databases I'm a member of now?
- Am I limited to taking a certain number of names, similar to the co-op databases?
- Can I do ZIP and ZIP model selects of prospect names through CiteBase™?
- Can I get CiteBase™ enhanced names net of my own house file?
- Which catalogers currently participate in 4Cite Enhanced List Exchange/Rental Fulfillment?
Can 4Cite serve my Co-Targeting needs even if I execute my customer email campaigns with a third party?
Yes, you can continue to use your existing provider for sending customer emails. Prospects and customers for whom you do not have an email address for can be contacted via 4Cite.How does 4Cite have access to so many Opt-in email addresses?
Our data repository is populated with feeds from thousands of merchants and other reputable organizations that have received opt-in permission to share their email information with us. All subscriptions are compliant with the CAN-SPAM ACT of 2003 and we provide an opt-out link on every email broadcast.How is using 4Cite to send emails to customers different from just appending email addresses to my customer file?
Appending email addresses to your database has several drawbacks.- It requires you to send an initial "permission" giving consumers the option of choosing never to hear from you again. Utilizing our email repository, we already have permission to email the consumer and if they do indeed decide to opt-out, that only precludes us emailing them in the future. You can still email them as you come across their names again.
- Email addresses age and become obsolete. Even the addresses you currently have on file are subject to this deterioration. Our database is continually updated, validated, and tested. As a result, we often have the most current addresses available.
- What about your prospect universe? It is not feasible from an expense or timeliness perspective to append email addresses to prospect names. Our database, on the other hand, allows us to provide a quick and inexpensive way to deploy email campaigns for prospects.
We are worried about our email reputation, what can 4Cite do to ensure that emailing prospects doesn't have a negative impact on us?
We have you covered. The prospect email campaigns will be sent from our servers, using our IP addresses. The consumer perception will be that they come from you but in reality, it is our reputation on the line. Any negative feedback from the ISP's and other watchdog groups will be directed towards us. There is no impact on your current send reputation and no impact on your existing deliverability rates.How can we email people that have not specifically opted-in to hearing from us - doesn't that introduce consumer privacy concerns?
Consumers that have opted-in to our database have given us permission to send them offers of products and services from 3rd party marketers. Our solution is compliant with the CAN-SPAM act of 2003 and meets all regulatory privacy standards.How can you tell who is visiting our website?
Our technology uses Cookie placement and various other techniques to identify web visitors. These data points are compared against our internal data repository and, when a match is found, we can return the associated opt-in email address. Our repository continually receives new feeds and is updated as part of an ongoing process.Can I test these services without a long-term commitment?
Absolutely, we encourage new clients to start with a small test and let the results speak for themselves. Once you experience the success we are confident you will want to include 4Cite as one of your ongoing marketing partners.Can I work with my current broker, or do I have to work with CiteBase™ directly?
You work with your list broker in the usual fashion. The broker will make recommendations regarding CiteBase™ enhanced names as part of their overall list use recommendation - you decide what to mail.Am I required to move list rental fulfillment to 4Cite Enhanced List Exchange/Rental Fulfillment?
While this is not a requirement, our Enhanced List Exchange/Rental Fulfillment can be used to service all of your list rental needs. And with 4Cite pricing, this may be a cost effective alternative to your existing fulfillment situation.Do I have to change list managers? Does 4Cite™ become my list manager?
No, you will continue to work with your list manager as you do currently.Will CiteBase™ allow retailers and publishers into the association?
CiteBase™ is a catalog-only association. While some catalogers in CiteBase™ have retail stores, only catalog data will be allowed in 4Cite and only catalog data will be used to enhance recency data.Does CiteBase™ replace the Co-op databases?
CiteBase™ is designed to provide an additional source of prospect names for catalogers. Co-op databases will still have a place in your campaigns but you may find that CiteBase™ offers similar performance at a much lower cost.Can I still belong to the co-operative databases I'm a member of now?
Yes, there are no restrictions regarding participation in the Co-op databases.Am I limited to taking a certain number of names, similar to the co-op databases?
There are no limits to CiteBase™ name usage. Each list owner manages his own names in his own best interest.Can I do ZIP and ZIP model selects of prospect names through CiteBase™?
Yes, and at no additional cost.Can I get CiteBase™ enhanced names net of my own house file?
Yes, for a slight additional fee CiteBase™ can suppress your 0-24 month house file when fulfilling orders.Which catalogers currently participate in 4Cite Enhanced List Exchange/Rental Fulfillment?
Below are just some of the catalogers currently participating in 4Cite Enhanced List Exchange/Rental Fulfillment.