In today’s complex environment marketers leverage multiple channels in order to reach their desired consumer base. Emails, banner ads, catalogs, letters, postcards, and even text messages are utilized to deliver marketing messages. Because a consumer may be contacted in so many mediums, it is very difficult for a merchant to determine the success, and sometimes the relevance, for that matter, of a given campaign. This lack of understanding may result in the creation of excessive advertisements and the generation of irrelevant and mass marketed marketing promotions. Our goal is to eliminate these unwanted marketing promotions. To this end, we assist marketers in evaluating their marketing efforts and help limit them to those that are of interest to you, the consumer. We do this through the aggregation of a number of data sources which help us to determine the offers most likely to be relevant to you. As such, we may share the data we collect with our advertising partners for use in tailoring their marketing efforts. As part of our service to you, we feel that it is important to empower you with control and inform you about the use of the personally identifiable information (“PII”) collected during this process. PII is defined by the U.S. Office of Management and Budget as:

“information that can be used to distinguish or trace an individual’s identity, either alone or when combined with other personal or identifying information that is linked or linkable to a specific individual. The definition of PII is not anchored to any single category of information or technology. Rather, it requires a case-by-case assessment of the specific risk that an individual can be identified. In performing this assessment, it is important for an agency to recognize that Non-PII can become PII whenever additional information is made publicly available — in any medium and from any source — that, when combined with other available information, could be used to identify an individual”

Although the above definition of PII is quite broad, we assure you that with any data we collect such as your email address, IP address, mailing address, purchases made, and online activities (“Data”), we are following a meaningful set of policies that provide you with the tools you need to control the information that we collect about you. We understand that communication is a two-way street and you should have a voice. To that end, you are welcome to opt-out of our services. We also welcome your feedback if this Privacy Policy could be made more clear.

Click here to view our offline privacy policy.
Click here to view our online privacy policy.