• Welcome to the New World of Customer Acquisition

  Let's face it - acquiring new customers is difficult in today's environment. Rising costs and complexities are creating challenges that, when coupled with a challenging economy, make it difficult to grow your business.

  It is hard to find the perfect balance between Email, Direct Mail, SEO, SEM, and affiliate marketing when creating a customer acquisition strategy. Participating in all of these channels is tough enough, but given the nature of the current fiscal environment organizations are forced to coordinate contacts across channels and maximize the return on each and every contact while increasing brand awareness and attracting new customers. This pressure applies to every marketing effort and every consumer segment.
  

  That's where 4Cite can help. We have developed a suite of products and services that enables you to reach your target audience in ways that were previously unavailable or too expensive to implement.

  Imagine being able to:

  • Lower the costs associated with prospect lists. We are not talking about less qualified lists, we are talking about proven lists with full purchase history and demographic history selects - just at a lower cost.
  • Execute multi-touch email campaigns to prospects in an efficient and cost effective manner. After all, approximately half of the people we market to are prospects - why not reach out to them via email, too?
  • Know who visits your website and have the ability to contact them if they leave your site without making a purchase.
  • Control contact cadence and establish rules governing the number and frequency of emails any given consumer receives.
  • Obtain true insight into the benefits of cross-channel promotions and measure the incremental gain created by any given marketing effort.

  4Cite has solutions that deliver on each of these premises and when combined with our experienced service oriented staff, we are uniquely positioned to help you make the most of every marketing dollar.

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• Why limit prospecting to a single channel?

  Over the past several years the term Direct Marketing has grown to encompass more than just the delivery of mail pieces via the USPS®. Internet and mobile technology advances provide new ways for marketers to reach their customers. Email, text messaging, and social networks have joined the USPS® as viable ways to market goods and services.

  While this certainly causes a shift in developing direct marketing strategies, it does not necessarily mean that any one channel of communication should be exclusively relied upon. In fact, the most successful marketers will be those who manage all of these channels simultaneously - in a cohesive and comprehensive manner.

  It is also noteworthy to point out that communication is a two-way street. To be successful, we need to listen and react to each consumer. We need to know when they are interested in hearing from us - whether they opened one of our emails, recently visited our website, or "liked" something about us on Facebook. Once the consumer has engaged with us, we need to reach back out and continue the dialogue.

  This holds true for prospects as well as existing customers. We need to reach out to prospects via multiple channels, including email, and continue the dialog once the prospect opens a communication stream.

  It is our mission at 4Cite to facilitate this new, dynamic approach for managing marketing communications. We have the data, the technology, and the experience to bring these services to bear for our clients, and we look forward to assisting in increasing your marketing success.

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